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Nearly 100-Year Story...
To some, it’s just a bakery. To the people of Hackensack and beyond, B&W is the smell of Sunday mornings and the taste of childhood. We bake nearly 2,000 pounds of streusel crumb every week using the original secret family recipe. We remain a Cash-Only establishment, not just for tradition, but as a reminder of a simpler time when quality was measured by the weight of the bag and the smile of the baker.
B&W Bakery in Hackensack, a 56-year-old institution that bills itself as ''home of the heavy crumb cake,'' may have one of the best streusel-to-cake ratios in the state. Nearly three-quarters of every bite consists of clumps of just-sweet-enough, melt-in-your-mouth crumb.
—— New York Times
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